"Suzi stepped up to the challenge,reacting quickly to
provide detailed analysis and interpretation."
We have recently written a brand new website for the Fortius Clinic which is in Fitzhardinge Street, London. The clinic specialises in sports injuries and orthopaedics and the site contains detailed patient information about conditions and treatments. Visit: http://www.fortiusclinic.com
We had an amazing day judging the Writing Excellence category at the Communiqué Awards. After a delicious lunch at the Royal College of Physicians in Regent's Park we assembled in a beautiful panelled room to discuss the entries in each of the categories - one aimed at healthcare professionals and the other for patients. There were some brilliant, original, ideas and our initial scores were very close. This made it hard to pick final winners but, after much discussion, there was a unanimous verdict. You can find out who the winners were at the Awards dinner on 2 July. For more details, see:http://www.pmlive.com/awards/communique
Suzi is honoured to have been asked to judge the Writing Excellence category of the Communiqué Awards for the fifth year running. It's a great opportunity to see what others in the healthcare comms arena are up to and the standard is normally extremely high. Entries have risen in our category year on year, so it's encouraging that people are placing emphasis on the quality of their writing, on top of trying to get the message across. See: http://www.pmlive.com/awards/communique for more information.
The summer started with the sad loss of our dear old furry associate, Plum Dog. The office seems so empty without her and we have missed her help when the postman arrives. In the end, we couldn't bear life without a dog so we have invited a new canine associate to join us in early August. We are hoping that Maisie, a German shorthaired pointer, will inject our business with new life and keep us fit and healthy so that we can write about health from a whole new perspective!
Work has kept us very busy. We have now finished the Fortius Clinic website which you can view at: http://www.fortiusclinic.com. We are currently working on a new fertility clinic website and writing/editing copy for a hospital magazine. We begin work shortly on a new website for heart health and have several other projects in the pipeline.
We've hardly had time to turn around since Christmas, working on many new website projects, including: a brand new children's hospital; a sports injuries clinic; a new diagnostic centre; a craniofacial practice; a brand new £95m hospital; and a concierge company. And there are plenty more projects in the pipeline, including a long-established fertility clinic, as we build long-term relationships with some of the best clients in the business. So Spring has arrived and we've barely noticed the rain along the way (apart from wading through the mud to our cave).
Could the end of 2013 be the moment when the upturn in the economy really begins to take hold? That's certainly our experience, with almost all of our work being linked to the start and development of new businesses. So we have (temporarily) put thoughts of turkey, cake and pudding to the back of our minds while we work on the following:
A new website for a sports injuries clinic, starting with the Foot & Ankle and Ski Injuries sections
Devising the tone of voice for a new children's hospital
Writing the magazine for a new diagnostic centre
Marketing materials for an innovative health screening programme
Editing the magazine for a brand new hospital
Writing a website for a new dermatology practice
So, our heads are down and we are looking forward to more signs of 'green shoots' in 2014. Happy New Year!
So what's the excuse for not updating the news earlier? We just haven't come up for air for as long as we can remember. David is busy working on a massive project for Health Education England and Suzi is on a project of a similar size for a private hospital. Report writing, patient support materials, marketing, a 16-page magazine, and more to follow...
Alongside all of the above David's completed report on emerging pharmaceutical markets is now available from eyeforpharma - to find out more, visit: http://www.eyeforpharma.com/growth-markets-report.
It's been a busy few months for us so, despite the soaring temperatures outside, we've been keeping cool in our cave in West Sussex producing copy for multiple clients simultaneously.
David's major project has been a 25,000 word report for Eyeforpharma on the emerging pharmaceutical markets. This has involved interviewing 20 executives and service providers around the world (thank goodness for Skype) as well as desk research. It is now ready for publication.
Meanwhile, Suzi has been working on Continuing Professional Development materials and case studies for a University, alongside patient information for people with diabetes. We've also worked on several projects for a healthcare agency providing materials about food allergies, as well as marketing copy for a well-known security services provider.
On 17th May we hosted a tea party which raised £1,100 for The Eve Appeal's Make Time for Tea campaign. They've been raising money to fund research into ovarian cancer, the fourth most common cause of cancer death in women, which accounts for more UK deaths than all of the other gynaecological cancers put together. Over 6,500 women are diagnosed with ovarian cancer every year in the UK and 4,400 will die. However, the good news is that if diagnosed at an early stage, the prospects of a positive outcome are improved. You can read more here.
Spring proved to be not only one of the wettest and coldest on record, but one of our busiest. Suzi was a judge in the Writing Excellence category of the Communiqué Awards for PMLive, which involved a fascinating day at the Royal College of Physicians with an excellent judging panel and some lively debates! We're looking forward to the Awards Dinner in July where the winners will be announced.
Alongside work on several one-off projects, David continues to conduct interviews across the world as part of research for his 25,000 word report on the Emerging Pharmaceutical Markets. Twenty interviews later, with much tearing of hair when the Skype line has not been clear or arrangements have been changed at the last minute, it's taking shape nicely and will soon be available, making fascinating reading for executives working in pharmacos.