"We are really pleased with the progress, and its great that you have turned slightly shambolic notes from hundreds of different sources into detailed and professional patient information."Marketing Executive, sports injury clinic, London
Could the end of 2013 be the moment when the upturn in the economy really begins to take hold? That's certainly our experience, with almost all of our work being linked to the start and development of new businesses. So we have (temporarily) put thoughts of turkey, cake and pudding to the back of our minds while we work on the following:
A new website for a sports injuries clinic, starting with the Foot & Ankle and Ski Injuries sections
Devising the tone of voice for a new children's hospital
Writing the magazine for a new diagnostic centre
Marketing materials for an innovative health screening programme
Editing the magazine for a brand new hospital
Writing a website for a new dermatology practice
So, our heads are down and we are looking forward to more signs of 'green shoots' in 2014. Happy New Year!
So what's the excuse for not updating the news earlier? We just haven't come up for air for as long as we can remember. David is busy working on a massive project for Health Education England and Suzi is on a project of a similar size for a private hospital. Report writing, patient support materials, marketing, a 16-page magazine, and more to follow...
Alongside all of the above David's completed report on emerging pharmaceutical markets is now available from eyeforpharma - to find out more, visit: http://www.eyeforpharma.com/growth-markets-report.
It's been a busy few months for us so, despite the soaring temperatures outside, we've been keeping cool in our cave in West Sussex producing copy for multiple clients simultaneously.
David's major project has been a 25,000 word report for Eyeforpharma on the emerging pharmaceutical markets. This has involved interviewing 20 executives and service providers around the world (thank goodness for Skype) as well as desk research. It is now ready for publication.
Meanwhile, Suzi has been working on Continuing Professional Development materials and case studies for a University, alongside patient information for people with diabetes. We've also worked on several projects for a healthcare agency providing materials about food allergies, as well as marketing copy for a well-known security services provider.
On 17th May we hosted a tea party which raised £1,100 for The Eve Appeal's Make Time for Tea campaign. They've been raising money to fund research into ovarian cancer, the fourth most common cause of cancer death in women, which accounts for more UK deaths than all of the other gynaecological cancers put together. Over 6,500 women are diagnosed with ovarian cancer every year in the UK and 4,400 will die. However, the good news is that if diagnosed at an early stage, the prospects of a positive outcome are improved. You can read more here.
Spring proved to be not only one of the wettest and coldest on record, but one of our busiest. Suzi was a judge in the Writing Excellence category of the Communiqué Awards for PMLive, which involved a fascinating day at the Royal College of Physicians with an excellent judging panel and some lively debates! We're looking forward to the Awards Dinner in July where the winners will be announced.
Alongside work on several one-off projects, David continues to conduct interviews across the world as part of research for his 25,000 word report on the Emerging Pharmaceutical Markets. Twenty interviews later, with much tearing of hair when the Skype line has not been clear or arrangements have been changed at the last minute, it's taking shape nicely and will soon be available, making fascinating reading for executives working in pharmacos.
According to the Oxford English Dictionary, a freelancer is someone 'who works freelance'. Terrific. Dig a little deeper and you're rewarded with 'a mercenary in medieval Europe'. Well, this does at least begin to paint a picture: willing to travel, adaptable and for hire. But there's more...
Today's freelancers, of course, rarely go to war. In fact, many work remotely from a home office and get the job done with surprisingly little face-to-face contact with clients. In the communications industry a willing army of self-employed people provide a range of vital services as designers, web developers, social media specialists, copywriters, and internal comms specialists.
Freelancers are a diverse group of people: they may be at the start of their careers seeking to build a portfolio of experiences to take forward into employment; working freelance between paid employment; or mid-career, having made the conscious decision to leave full-time employment and embark on a new adventure. According to the Office of National Statistics (ONS), between 2008 and 2011, 147,000 people joined the ranks of the self-employed and 80% of these were women. Interestingly, the number of self-employed people in the age group 35-49 fell by around 40,000.
Self-employed freelancers are responsible for their own tax, NI and pension contributions. Offering great value for money to their clients, they typically only require a good brief – not constant supervision – to get the job done. They rarely require your office space, your support staff, or even an invitation to the office party. Hired on an assignment by assignment or contract by contract basis, they are your ultimate 'flexible friend': there when you need them but never overstaying their welcome or overstretching headcount restrictions, or the company purse. In short, with few employment rights, hiring a freelancer who can demonstrate their record of work means clients take on little in the way of risk.
A survey undertaken by freelance copywriter David Jacobs at Lewis-Barned & Associates of more than 500 LinkedIn contacts, including clients and non-clients, revealed that in-house internal communicators used freelancers when faced with a range of circumstances:
- When the expertise was not available in-house
- When in-house resources were fully deployed
- To meet the deadlines of a new, unexpected project
- To meet the deadlines of a project that had been put on hold but now needed to be delivered quickly
- To support the internal team when staff were unexpectedly absent
Asked for what advice respondents would like to offer other internal comms teams about engaging freelancers, comments included:
"Go for it - it can help solve many issues including saving time, bringing in expertise and also a fresh perspective." (Name withheld)
"Don't just go with what may be commonly accepted in other parts of your organisation. If necessary, have the debate with procurement about why you want to make your own decision over a freelancer and prove why your choice is the right one for the project."
(Laura Kingston, Internal Communications Manager, Siniat Ltd)
The survey also revealed that, typically, respondents used freelance staff on between two and five projects each year and they agreed that freelancers generally offered "great value for money".
So why not grab yourself a bargain and make 2013 the Year of the Freelancer?
I have to admit to being a tea addict - without it I struggle to get out of bed in the morning and I have found that a chat over a cup of tea can solve most problems. I've written about tea before (see my blog at: http://wp.me/p34vk4-4) but this time it's different: it's for a cause that's dear to my heart because it affected one of my closest friends - twice - and she's survived.
Ovarian cancer is the fourth most common cause of cancer death in women and accounts for more UK deaths than all of the other gynaecological cancers put together. The good news is that, if it's diagnosed early, the outcome is good with five-year survival rates in excess of 70%. However, if diagnosed late those rates drop to between five and 33%.
The Eve Appeal is helping to fund a five-year international research project aiming to halve deaths from ovarian cancer in the UK and beyond. So my tea party is to raise money to help fund this worthwhile cause.
If you would like to help, you can either organise a tea party of your own, or donate direct to the appeal by visiting: www.eveappeal.org.uk/tea. Or, if you live within reach of Gatwick, you can contact me and come to mine!
We've upped the tweets and blogs so if you want to find out what's going on in our lives from minute to minute:
Follow Suzi at https://twitter.com/healthwriter4LB
Follow David at https://twitter.com/copywriter4LB
Suzi's blog is at: http://suzi2013.wordpress.com.
In a recent cross-sectional analysis published by the Archives of Internal Medicine (http://archinte.jamanetwork.com/journal.aspx), researchers studied questionnaires of 9377 patients who were taking drugs to lower blood sugar, blood pressure, or cholesterol. The study found that patients who felt that they were not only being heard by their doctors but also were involved in certain medical decisions were more amenable when it came to following their doctor's orders and taking the drugs that were prescribed to them, throughout the refill cycles. Conversely, patients who perceived a lack of communication with their healthcare providers had higher prevalence of poor secondary adherence to their prescribed medications.
This study expounded on previous studies which showed that patients are more willing to follow their doctor's orders when the doctor takes the time to provide adequate explanations of any and all information.
This underlines our experience writing patient support materials across many disease areas. Patients feel supported when they are receiving good communications and we, as writers, feel fulfilled when we are helping to make a genuine difference to patients' way of life.
A recent US study has shown that patients increasingly expect online support from pharmaceutical companies to help manage their chronic conditions.
The study showed that among the most popular features are:
Meal plans and recipes
Tools to track/manage a condition
Registered nurse hotline.
The report also found that 75 per cent of people who use online patient support programmes from a pharma company said they felt confident the prescription they have is right for them because of support from the programme.
This could have a significant impact on the way that patient support materials are designed. For example, at least for certain readerships, a move from printed materials to online support and a focus not only on tracking tools and telephone support but also on 'softer' lifestyle areas, including meal plans and recipes and perhaps psychological aspects of living with long term conditions such as having a positive attitude to life and making the most of every day.
Our 20 years' experience of writing patient support materials suggests that it is the practical day to day advice about living with long term conditions, along with examples of how other people are managing, that can help people to feel truly supported and can help them to carry on taking their medication in the long term. For more, see: